Friday, December 18, 2015

the newspaper: December 18, 2015

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December 18, 2015
affposts
HubSpot - How to Balance Innovation and Competition: Growth Secrets From Lyft's CMO [Podcast]
If you've ever taken a Lyft, you know the ride's been a little different than those with other ride-sharing apps. Your car is adorned with a bright pink mustache. You sit right up front next to the driver. You may even give them a fist bump....
ShoeMoney - I Tried To Be Something I Was Not For Years And It Sucked
When I first started my career on the internet I was in my basement. I had no employees. Other than a $299 server cost I had no other expenses…. I taught myself how to program, although not very well, I was able to produce a website that would go on to create a lot of money. I went from unempl...
PPC.org - Debenhams – Analyse A Real PPC Campaign
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ came from Perkbox, who had, what seemed like, a generally poorly targeted campaign. Such a campaign would really have dented the holiday budget Perkbox would have set aside to capitalize from the Christmas shopping rus...
38 new posts were added to affposts yesterday!
Marketing Experiments - Keep it Simple, Make it Personal and Other Marketing Lessons Learned in 2015
There will always be new marketing technologies, strategies and tactics that promise to lure more customers. But what remains constant is that, no matter the tool or technique, marketing must communicate the value that the customer want. Find out how the five most important MarketingExperiments disc...
AWeber - Your Holiday GIF Guide: Festive GIFs for Your Last-Minute Holiday Emails
Sending last-minute holiday emails? We created 12 GIFs to wow your subscribers this holiday season. Check 'em out! The post Your Holiday GIF Guide: Festive GIFs for Your Last-Minute Holiday Emails appeared first on Email Marketing Tips. ...
Inside Facebook - Holiday Shopping Goes Even More Mobile (Infographic)
"Ho ho ho" may as well have been replaced by "mobile mobile mobile," as Facebook IQ found that six out of 10 holiday shoppers plan to do more mobile shopping this year than last....
Marketing Infographics - Holiday Marketing and How to Sell More Stuff
The 4th quarter of the year isn’t just an exciting time for shoppers and children around the world, it’s also the best time of the year for online marketers and businesses as well. The holiday season kicks off with Halloween, then flows into Thanksgiving, BlackFriday, Cyber Monday, Chris...
Adotas - Unruly Media Ranks the Top 10 Most Shared Videos of the Year
Unruly Media analyzed 5,000 brand videos over the past year. What they found was that Droga5′s “Friends Furever” work for Android ranked numero uno with 6,587,498 total video shares. The “Friends Furever” spot alone racked up 6.4 million shares, also making it Unruly...
HasOffers - Performance Marketing Trends of 2015: The Hits and Misses
Over the past year the world of performance marketing has seen a few seismic shifts that may result in more clarity and more opportunities for people who are paying attention. The overall themes of 2015 have been about improving quality and increasing engagement, while discarding the cheap gimmicks ...
WhatRunsWhere - Driving Holiday Sales Through Native Advertising
The holiday season is in full swing, which means brands are going head to head to compete for the attention of consumers through numerous advertising channels. With over 50% of shoppers planning to do their holiday buying online this year, there is no doubt that the digital channel is a major priori...
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