Friday, December 27, 2013

the newspaper: December 27, 2013

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December 27, 2013
affposts
Dekh - [INFOGRAPHIC] The Inbound Marketing Hourglass
I don't need to emphasise on the importance of Inbound Marketing these days. Producing great content is one part of inbound marketing; equally important is the process of marketing and sharing this content. The infographic below would help you understand what kind of content is essential for yo...
AMNavigator - 2014 Affiliate Marketing Conferences and Must-Attend Events
While there has been no lack of affiliate marketing conferences and events taking place every year, in 2013 their number expanded with quite a few new events added globally. I have been putting together (and constantly updating) lists of affiliate marketing conferences since 2009 and I can confident...
Marketing Experiments - Copywriting: Is your landing page missing the "why" factor?
One the most critical elements of copy needed for a product is the "why" factor. It's the reason a customer needs to consider if your product is right for them before they make a purchase. In this experiment recap, to learn how marketers at an auto repair company increased purchases 36% by tes...
12 new posts were added to affposts yesterday!
HubSpot - From Geico to GoPro: The 10 Best Commercials of 2013
Another year is on the cusp of completion, meaning it was another year in which we saw some remarkable, whacked-out, inspirational, and innovative commercials. ...
Zac Johnson - Three Ways to Increase Productivity and Profit in the New Year
We are less than a week away from a new year and now is the perfect time to start planning for a fresh start for your business if you haven’t already. Every new years people like to come up with resolutions they usually only last for a week or two… if that long! Business owners […]...
AffiliateTip - Can FedEx and UPS Keep Up With Online Shopping?
I didn’t get some gifts in time for Christmas that were supposed to be shipped by FedEx and UPS, and I was not alone. Both FedEx and UPS missed promised shipping dates and times all around the U.S., according to the Associated Press. The companies didn’t say how many packages were delaye...
Gauher Chaudhry - How To Increase Your Opt-in Rates By 50%
Hot diggity. I just managed to increase my opt-in rates on almost every single one of my squeeze page tests using this one simple trick. I have to give credit where credit is due. I heard about this trick from a Frank Kern video a few weeks ago.  Man, I hate it when he is […]...
PPC.org - Brian Newmark shares his Weekly Pay Per Click Insights and Assesments – Blog #1
If you are going to be reading my blog about Pay Per Click, it is only fair that you get a sense that Brian Newmark knows something about PPC. So here is a bit about my background. I first began developing Pay Per Click campaigns in 2003.  This was the very early days of Pay Per Click.  I ran larg...
Brand.com - Online Reputation Management Job Board
As the leader in online reputation management, Brand.com is always growing in size and looking to bring in more talent. Through the “Online Reputation Management Job Board” on Brand.com, you can see what new positions the company is currently looking … Continued...
Inside Facebook - Facebook SPMD Kenshoo named sole 'Leader' by Forrester
Facebook Strategic Preferred Marketing Developer Kenshoo was recently named the sole Leader in an evaluation of social advertising platform evolution by Forrester Research. Kenshoo topped six other social advertising firms in The Forrester Wave: Social Advertising......
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