the newspaper: November 19, 2015

November 19, 2015

HubSpot - The 6 Top Marketing Talks From 2015's Biggest Events [Limited Time Videos] Every year there are tons of amazing marketing events held around the world. Inspiration is shared, knowledge is dropped, and marketers have a chance to geek out over the lineup of speakers. Trouble is, time and resources can often hold many marketers back from attending these...

Adotas - Study Finds Most Marketers Are Ill-Equipped to Effectively Use Big Data in Mobile Advertising Marketers seek more sophisticated targeting methods to move beyond retargeting and behavioral targeting. AdTheorent, Inc., a technology company with data-driven predictive solutions, announced summary findings from a study they commissioned from Forrester Consulting, Unlock Mobile Advertising Potent...

Performance Marketing Insider - New Ad Formats from YouTube Rolling Out to All AdWords Users YouTube has been beta testing ad formats specifically for shopping over the last several months and apparently they believe them to be a big success.  The ads, known as TrueView for Shopping, have moved out of beta and are being added to the list of options for all AdWords users. The ads allow merc...

33 new posts were added to affposts yesterday!

HasOffers - HasOffers now supports view-through attribution for TUNE Marketing Console marketers As many of you know, advertising attribution can be tricky with many questioning if they are actually giving credit to the right source. This is especially true when a consumer sees an ad and doesn't click on it, but converts later—either on their own or by clicking on another ad. Normally, when...

AffPortal - The 10 Step Video Sales Letter Script Here’s a handy little guide I just compiled with the specific components of a video sales letter script. There’s 10 steps in your script and here’s the download link. http://bonus.affportal.net/2015/10-Step-VSL-Formula.zip Once you have your script written the next step is recordin...

Clickbooth - Staff You Should Know: John Moore While Big John has only been with Clickbooth for a little over a year, he has quickly become an invaluable asset to the CB Family. As Advertising Executive he works with key advertisers to help grow their brands. ...

BoostCTR - Win of the Week: Super Bowl of Ads It may be the holiday season, but for true football fans, the holiday season kicks off during the NFL playoffs and caps with the Super Bowl. It's never too early to plan ahead and make sure you have the perfect jersey or t-shirt for when your favorite team heads to the championship game. If you�...

Copyblogger - An Advocate Who Helps People Change the World with Content Marketing There’s a certain type of client who’s naturally drawn to Amy Butcher’s work. And there’s a certain type of client Amy Butcher is naturally drawn to. The common thread? Amy helps nonprofits, research institutes, and public sector agencies craft ultra-effective content. Her wo...

John Chow - Take a Bite Out of the Gaming Market with Shark Games People love to play games, especially considering just how accessible and fun the mobile and casual game market has become in recent years. From the perspective of the publisher, this can also prove to be a very lucrative opportunity. If you’re ready to cash in on this market, then you’l...

Ring Partner - Assigning Proper Value to Your Calls Using Google AdWords The argument is over, and there’s no doubt about it: Pay Per Call is a must-have for your marketing campaign. If you want to increase visibility for your business and improve the quality of the leads you generate through advertising, Pay Per Call must be used as part of your overall marketing ...

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