August 13, 2015 |
Ah, happy hour. For many, it's considered the best hour, as it's tied directly to the triumphant feeling you get when you realize that the work day is, in fact, over. You made it. You earned this. Time to treat yourself to something in a frosty mug ... or better yet, somethin... |
Google’s AdWords online campaign program is the most popular online advertising platform for business large and small. In February 2015, Google signaled the resurgence of Pay Per Call advertising by launching a new call-only ad option for users. In this post, we’re going to discuss a few... |
In my previous blog post, I wrote about how I was thinking of launching a new website based on an idea I’ve had for a while now. There was a brief mention about how I might consider partnering with someone else on this project by taking on investors. It was just a small mention, merely […... |
42 new posts were added to affposts yesterday! |
Take a look at the two ads below, both for the same car dealership. They both have the same headline and URL, but one significantly surpassed the other in terms of clicks. Can you guess which one took the prize? The winner here is ad #2. Penned by Boost Media writer "Gokay," it [... |
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There are many different types of landing pages advertisers can use such as the click through, lead capture landing page and so on. What has become apparent, though, is that there are still advertisers that tend to like to use homepages as their landing pages. All you have to do is flick through the... |
Liquid, an ad tech platform with access to over 100 million first-party profiles, has announced the acquisition of San Francisco-based CommandIQ, one of the leaders in predictive CRM. CommandIQ's former CEO, Noah Jessop (left) will join Liquid's ever-growing data and analytics team as the compan... |
Welcome to Part 22 of my User Engagement series and I’d like to shift things up a little. I have been focusing a lot on building engagement as it applies to blogger to consumer but let’s focus on B2B – Business to Business. Let’s not forget how many website owners are targeti... |
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Most professional marketers don't understand the FTC rules that apply to online marketing. So as a busy freelancer or small business owner, it's certainly understandable if this isn't on your radar. But this is a critically important thing, as new guidelines are being released that you need to... |
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